Considering the benefits of online selling over traditional storefronts, the growing popularity of online selling comes as no surprise. While e-commerce has made it convenient for the customers to buy all types of products in the comfort of their homes, it has also opened a door to success for online businesses. Selling products online has become a necessity for many businesses. However, this has also increased the competition and made it difficult for new businesses to sell products online. When it comes to online selling, a lot of planning and hard work is required. A lot of things have to...

Keep your online shop fresh and attractive to gain more customers and increase sales! In today’s highly competitive online business environment, it is essential for every business to build a distinct identity in the industry. With countless websites competing to gain more visitors, it has become supremely important for an online business to stand out in the crowd and offer something unique to the customers. Keeping your online shop looking fresh and attractive will go a long way when it comes to distinguishing your online site from that of a competitor. It’s often said that ‘first impressions are the last impressions’....

If you are searching for a particular product or service, what is the first thing you do?  Most of us will go straight online to search our favourite search engine.  Search engines such as Google, Bing and Yahoo introduce millions of people daily to the prospective customers ready and willing to make a purchase.  With this in mind, if you are an owner of online shop or e-store, it is good to have a basic knowledge of how these search engines work, how they index your website and how your website is presented to the people using these search services. ...